MLM Genealogy Leads - A Helpful Tool In Establishing Your Network Marketing Business


MLM genealogy leads can be a valuable tool in building your network marketing business, especially if you're an experienced marketer. However, just like most things, there are both positives and negatives to using them. In this article, we'll examine the issues surrounding MLM genealogy lists.

First, The Good...

I often consult with networkers who are new to the business. Most of the time, they've been advised by their upline to make a list of friends, family, and acquaintances to approach about their opportunity.

This is not the best advice.

If you're selling sports cars, the best possible prospect is someone who has bought a sports car recently... that may or may not include your friends, family, and acquaintances.

Sponsoring someone into your MLM opportunity is no different. Preferably, you want t talk to individuals who have joined a network marketing opportunity recently. These are known as "opportunity buyers," and that's exactly what MLM genealogy leads are.

So, if you're thinking about getting MLM genealogy leads, you're on the right track.

The Bad...

Regrettably, it's not always that simple.

MLM genealogy leads are often years old, having been pulled from the back office of companies that are no longer in business. This translates into plenty of bad numbers and people screaming, "John doesn't live here anymore... Stop calling me!"

In addition, there's a very good chance that the list has been sold many times. Chances are, your "fresh MLM genealogy lead" is contacted many times before you ever bought their information.

Another issue is customers. Many companies place both customers and distributors in the same report, and just because somebody purchased a product does not mean they'll be thinking about joining an opportunity. Yet more of your time is wasted.

The Ugly...

Lastly, there's one very important thing to consider. Every name on the list that you bought it there for one purpose and one purpose only: they joined up with, or purchased product from, a MLM.

Not one of them called for their name to be put there, nor did they ask to be solicited by you.

This affects you in two ways:

1) Legally, you have to be careful in how you make contact. Since you don't have their permission, and their phone number might be on the do not call list, you can't use something like voice broadcasting... and you have to be careful with e-mail.

You can call them one by one, but that's not so effective...

Direct mail is probably most secure, but a few MLM genealogy leads actually come with address data. Most include name, phone, and e-mail if you're lucky.

2) It requires more skill to achieve success with these leads. If you're going to pick up the phone and call them harsh, you better know exactly what you're going to say and be confident in your delivery.

If not--if they smell fear--you'll be eaten alive!

So there you have it! The good, the bad, and the ugly on MLM genealogy leads.

You might be right to be targeting opportunity buyers, but don't forget that most MLM genealogy lists are old, outdated and full of bad data. You'll need to be careful how you reach out to them, and when you do actually reach the person whose name is on your list you will have to handle the conversation carefully.

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